Filmmaker’s Field Notes
Stories, filmmaking lessons, and behind-the-scenes field reports from life behind the lens — from Idaho’s backcountry to brand sets across the Northwest.
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All Field Notes • Filmmaking & Behind the Scenes • Adventure Stories • Creative Business • Gear & Field Tests
Who Owns the Footage? Copyright, Usage, and the Raw Footage Question
Most copyright disputes in video production don’t come from bad intentions—they come from misunderstandings. This post breaks down who owns what, how usage actually works, and why raw footage is almost always the real issue.
Content Is Infrastructure: Why Every Business Needs a Content Library (and a Plan to Refresh It)
Too many businesses treat content like decoration — something nice to have, but nonessential. In reality, content is infrastructure. It’s the first impression, the storefront, and the sales pitch. This guide breaks down how to build a content library, why relationships matter, and when to refresh — with real data and ROI benchmarks to back it up.
About Jon
Jon Conti is an Idaho-based filmmaker, photographer, and FAA Part 107 drone pilot.
He tells stories from the wild — and for the brands who care about them.
Through Jon Conti Visuals, he creates cinematic films, photography, and drone content that highlight the spirit of Idaho’s people, places, and businesses.