Filmmaker’s Field Notes
Stories, filmmaking lessons, and behind-the-scenes field reports from life behind the lens — from Idaho’s backcountry to brand sets across the Northwest.
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All Field Notes • Filmmaking & Behind the Scenes • Adventure Stories • Creative Business • Gear & Field Tests
The $20 Hat That Created a Customer for Life
A free pizza lost a customer forever. A free hat created one for life. This is the true story of how one small act of generosity turned me into a lifelong customer—and why the best marketing doesn't feel like marketing.
About Jon
Jon Conti is an Idaho-based filmmaker, photographer, and FAA Part 107 drone pilot.
He tells stories from the wild — and for the brands who care about them.
Through Jon Conti Visuals, he creates cinematic films, photography, and drone content that highlight the spirit of Idaho’s people, places, and businesses.