Filmmaker’s Field Notes
Stories, filmmaking lessons, and behind-the-scenes field reports from life behind the lens — from Idaho’s backcountry to brand sets across the Northwest.
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All Field Notes • Filmmaking & Behind the Scenes • Adventure Stories • Creative Business • Gear & Field Tests
Content Is Infrastructure: Why Every Business Needs a Content Library (and a Plan to Refresh It)
Too many businesses treat content like decoration — something nice to have, but nonessential. In reality, content is infrastructure. It’s the first impression, the storefront, and the sales pitch. This guide breaks down how to build a content library, why relationships matter, and when to refresh — with real data and ROI benchmarks to back it up.
About Jon
Jon Conti is an Idaho-based filmmaker, photographer, and FAA Part 107 drone pilot.
He tells stories from the wild — and for the brands who care about them.
Through Jon Conti Visuals, he creates cinematic films, photography, and drone content that highlight the spirit of Idaho’s people, places, and businesses.